The agency GL Events working for the “Troyes Expo Cube” entrusted our communication agency with the creation of the visual identity of the Foires de Champagne 2016. For its 69th edition, the Foires de Champagne wanted to change and modernise its event. Over 9 days, a chain of events: on the spot sales, special offers, bargains, two days with special themes, a special competition game with a car to win, concerts and special animations, something to make everyone happy.
From 28 May to 5 June, nearly 240 exhibitors were present, displaying their products and offering their services such as decoration, gastronomy or even leisure. Several celebrities such as Keen’V, Michel Fugain, Dave, Laura Coxe and many others were there to liven up the event.
This year, to accompany these changes, the visual identity of the Foires was completely overhauled and modernised.
Our team worked on the creation of numerous communication medias, for example a visitors guide, a small booklet of 16 pages, invitations, posters, press publications and tickets.
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