Latest in BeautyArt Direction, Digital communication, Print communication


LIB Group is a marketing platform for beauty products, based in the United Kingdom. Its subsidiary, Latest in Beauty, offers its clients the possibility to test a product before buying it, thanks to a system of sampling. The partner brands stand a very good chance of enticing new loyal customers. Based on the idea of beauty boxes, the difference being that the clients can choose the products they are interested in. Over the last few years LibGroup has worked with more than 500 different brands including Estee Lauder, L’Oréal Paris, Bourjois, Elemis, Rimmel, ESPA, Essie, Benefit, L’Occitane, Charlotte Tilbury, La Roche-Posay and many others. Today the brand has more than 11 million beauty consumers in the United Kingdom.


How we accompagnied Latest in Beauty?

LibGroup commissioned our communication agency to manage and create the communication supports of its brand Latest in Beauty.

We worked on the creation of paper communication supports like posters, flyers, brochures and also on designing the packaging of their beauty boxes.

We also worked on the packaging of the Beauty and the Beast box for a partnership with Disney.

Regarding the digital aspect, our web agency develops newsletters for the brand in a full responsive format so as to be as easy as possible to use on supports such as tablets and smartphones.