LIB Group is a marketing platform for beauty products, based in the United Kingdom. Its subsidiary, Latest in Beauty, offers its clients the possibility to test a product before buying it, thanks to a system of sampling. The partner brands stand a very good chance of enticing new loyal customers. Based on the idea of beauty boxes, the difference being that the clients can choose the products they are interested in. Over the last few years LibGroup has worked with more than 500 different brands including Estee Lauder, L’Oréal Paris, Bourjois, Elemis, Rimmel, ESPA, Essie, Benefit, L’Occitane, Charlotte Tilbury, La Roche-Posay and many others. Today the brand has more than 11 million beauty consumers in the United Kingdom.